Designers are always looking for ways to promote their design, especially for high-end design. Without being famous and raising the awareness among the customers, it is difficult for the brand to move forward. Ways to attract media, celebrity or average people are many, ranging from runway show, Hollywood red carpet to advertisement in the movie etc. Personally, I would rather see special fashion design for performers on the stage. Isn’t it true that art and fashion should be connected with each?

That’s how Kinder Aggugini did.

Putting his design as the costumes for the English National Ballet dancer, he was able to add more fashion element into the performance. Fashion is not dead, still or silent. It should be something moving and full of energy.

What do you think, my friends?

Brief introduction of Kinder Aggugini

Kinder Aggugini was born in the late 1960’s in Italy. He hit puberty with the early birth of punk and by his mid teens was christened with the name Kinder by one of his punk friends (who happened to be nick-named Weetabix) and with his new name and new thirst for rock & roll spent his time and money traveling to London and to the heart of the 80’s club scene.  Kinder moved to London and enrolled in to the now infamous St Martins School of Art where he graduated in 1988.  He began his apprentice in London’s Savile Row, going onto work with John Galliano where he had successfully applied for the position dressed as a policeman.  From here Kinder went onto work with Vivienne Westwood, Paul Smith and later overseas working with the world’s most prestigious luxury design houses, Calvin Klein, Costume National and as head designer at Versace when Gianni passed away.

Ralph Lauren is launching the Big Pony collection for women now. It looks like every big brand needs to get involve with the perfume category. Well, yes, it is a product that costs you little money to produce but big money to make. What can the big brands compete on then if it is that easy to produce?

Here it is, the visualize war through print media, commercial ads or microfilms. By using different concepts, appealing images, touching and exciting stories, brands are trying to target different niche market. Ralph Lauren is smart but (greedy) by using four concepts, four colors, for definitions to target four groups of female, sporty, sensual, free-spirited and stylish.

In additional to the print advertisement, Bruce weber also created a two-minute filme a 15-second trailer film teaser for the quartet; the films will likely be used for TV advertising at holiday. Let’s wait and see what Ralph Lauren wants to tell us this time?

Cartier Ads “The Cartier Odyssey”

No wonder Cartier can always keep its brand appeal to people. Look at what kind of ads it is doing. This video shocked me the first time I saw it. Three and a half minute shows us an unapproachable but attractive era.

Cartier Ads “The Cartier Odyssey”

I always believe that how unique a brand can be depends on how creative its campaign will be. It can be an attractive sexy women poster, it can be an amazing video, it can be inspiring ads concept. The bottom line is that it needs to be bold enough to be creative.

With the increasing convenience to access to the visualized touch points such as posters, websites, videos, facebook pages etc, it is more and more difficult for companies to create something really outstanding and attractive. However, that’s how a society will gradually evolve and improve. More competition pushes us to be more creative and get better performance out. Higher requirement encourages better products.

If only you can see something out of the video and fall in love with the story.

Antwerp Central Youth Hostel

Do you love travel? Do you love meeting funny people? Do you want to have a funny party with people like you from all over the world? If you do, you would love hostel international. It is so exciting for me to notice the new hostel in Belgium is coming out. You wouldn’t believe that it is a hostel. But yes, it is, the name is Antwerp central youth hostel. http://www.hihostels.com/dba/hostels-Antwerp—Central-Hostel-008033.en.htm

Antwerp Central youth hostel is a new hostel in Antwerp, situated in the heart of the city centre, is an ideal basis for exploring the historical city with its many ancient buildings and large collection of pubs. You can visit some of the many museums like the photography, modern & fine art or fashion museum. Or take a stroll along the harbor or visit the zoo, the opera or one of the several theaters. Antwerp being the “fashion capital” of Belgium also has a large number of designer shops and boutiques.

Designed by the local architect Vincent Van Duysen and supervised by his very capable project director Kristof Geldmeyer, this hostel would be the most “special or unique” hostel in the world. It is more than an “austere” design.

Don’t believe that, check it out. Or you could even fly to Belgium. J

Looks like winter is almost gone. I took a walk on Newberry street yesterday and started to feel that spring is coming, although it is a little windy. Haha:)

I guess everyone is excited about the spring, the time we can walk in the street without wearing like a bear. Spring is all about refresh, be it a bold cloth color or a cool hairstyle.

It is so excited to see those blue, red, yellow appearing in those boutiques, which catch my eyes and cheer me up a lot. Who doesn’t like to feel like a Child living in a colorful world? Even when you are an adult, adding some colors to your wardrobe sometimes will make you feel happy too.

To talk about the new color for the spring look, I would say that the blue and orange styles from H&M did catch my attention the first time I looked at them. Compared with H&M, the new styles of Zara look a little conservative for this season. They still prefer cold so as to keep its simple. Not a bad decision though.

Take a look of these new looks and see which one do you like better.

The Recipient of the 2012 Pritzker Architecture Prize is a Chinese architect named Wang Shu, an 48 year old architect whose architectural practice is based in Hangzhou, China. The award to a large degree symbols the great movement of Chinese achievement in architectures. Take a look of several buildings Wang did in the past, you will be surprised how genius he is and how amazed those buildings are.  By adding Chinese traditional elements as well as the modern art features, Wang cheered up the city with his shocking buildings.

For more information of the Pritzker Architecture Prize, take a look of this website http://www.pritzkerprize.cn/ceremony